On Friday 2nd October, SNG won The Grocer’s New Product Award for its Senses Pure fabric conditioner. Beating off stiff competition from big brands such as Domestos and Cif, Senses Pure was the overall winner of the Household inc. Laundry category at the industry-respected awards.
The hypoallergenic and dermatologically tested fabric conditioner was rated good or excellent for effectiveness by 78% of the consumer panellists, with comments including their “laundry seemed especially soft out of the washing machine” and “smelt very fresh”. The panel also appreciated that the liquid was suitable for people with sensitive skin and thought the pack design would stand out on the shelf.
Simon Gunter, Managing Director of SNG, said: “To have won such a recognised award against some very well-established and reputable brands is just amazing. We’ve worked hard to create a high quality product with a leading value proposition so we’re really proud that this has been recognised by consumers and the trade.”